Monday, June 23, 2008

GM practicing (close to) open innovation

The Atlantic Monthly article on The Volt is a fascinating story on a new mode of innovation for GM, and I suspect for carmakers as a whole. Sure, the story is a part of GM's push to get folks to buy a $45,000+ car, but the process they are using. . and the linking of a new radical product with their established name is certainly interesting.

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