ChiefNode

Personalization on the rise

Gap is redoing their stores to make it a more "personal" experience -- more "my Gap" and less "generic Gap." You can already cutomize many websites to meet your needs, and virtually try things on. Individuals who had cable service from a certain provider can get one whole month of free service now because their cable provider sold their personal information. So, there is certainly a business model & intellectual property in customization. There are personal property rights in information about you. When will consumers gain greater recognition for their individual information? Even though the European community has greater data protection law, I'm unsure of the scope of it, and if people feel better protected, better served. ?

posted by Dana Bostrom @ 18:37