Creative branding coming
While traditional tie-ins and marketin efforts are starting to fail, Memoirs of a Geisha is trying something new -- tie-ins with kimono-style dresses, bath products, etc. It's a great book. Isn't the combination of a great book, and author and actor efforts sufficient? Or will you be one of those who buys a dress and then sees the movie?
posted by Dana Bostrom @ 18:53
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home