Movies invest in DRM
Have a spare $30 M lying around? Hollywood does, thanks to all of you who saw the pitiful movies this summer. In spite of, or perhaps because of, the increasingly poor theater attendance, Hollywood has heavily invested in a new research lab to investigate new DRM and delivery methods for their movies -- and other content in the future. Modeled after another industry lab, this lab seems to be set up to be pretty independent. It will be interesting to watch the standards play, how the lab shares, and consumer response.
posted by Dana Bostrom @ 21:57
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