ChiefNode

Purina uses podcasts to teach (oh, and get you to buy products)

A major company, Purina, is now using "podcasts" -- pet tricks, fun ring tones, to build brand loyalty. Creative marketing, I say. As long as they do not get attached to other podcasts, I can't see consumers being mad about it. I am curious how many will "opt in" -- but educational content is always interesting to folks, so perhaps it will do well. Stay tuned.

posted by Dana Bostrom @ 21:55